Aligning supply with consumer demand

Retail is a cornerstone of the global economy — but to thrive in the future, even foundational industries must adapt. In apparel alone, only 60–70% of the 100 billion items produced annually are sold, and just 30–40% of those fetch full price. This mismatch between production and actual demand is frequently caused by inaccurate forecasting and difficulties in grasping fast-moving consumer preferences.

Clair was born from a simple but powerful belief: everything we produce should be produced to meet real demand. We envision a future where production is perfectly aligned with consumer needs — ensuring every item finds a loving home instead of gathering dust in warehouses.

We’ve started from the category of fashion, and quickly expanded to adjacent categories like outdoor, home decor, and pets with great results. We believe no retailer should miss this opportunity, and we’re committed to delivering it to them worldwide, fast.